While we have been in New York for a couple days now, today we finally made our way inside the store. There are many things I like about the new store but I'm not a fan of some of the rebranding the company has done. The repackaging of some of the items have been going on for a while but it gives the look of generic 18" dolls. For the company it is a better deal since they are now selling at other retailers.
The location is close to the old store but in a great location to Rockefeller Center. The outside is more subtle than the other location that on our first night we almost walked by with out recognizing it. The first floor has the TruelyMe dolls, Create Your Own, Legos, and Salon. The lower floor has the Cafe, Wellie Wishers, Bitty Baby, and the BeForever collections. I was excited to see the Christmas tree but sadly it is much smaller than that in Dallas. It made for good pictures and was decorated well. The decorations around the store were pretty. Square wreaths were placed throughout the store and other tensil and ornaments arrangements were in nooks and on columns.
The huge AG on the wall you the escalators was neat. It reminded me of the old school American Girl.
My mom and sisters surprised me with lunch today at 12:45pm. They were able to put us a one table with was nice because the only reservation they could get was for two sépare tables. Since I did not have any of my dolls I borrowed one because you can't eat at the Cafe without one! We made sure Flat Stanley had a seat as well. It was nice that there is not seat seating times like at the old location and they have changed the decorating design. The new design is flowery but not cheesy. It stays true to the classic American Girl look without changing too much.
Deciding what I want to get will be hard!
